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Top News In Nielsen Task Today - Breaking & Trending Today

Peacock NFL Playoff Game Led Biggest Streaming Day Ever, Nielsen Says

The first streaming-exclusive NFL playoff game helped drive the biggest day on streaming platforms that Nielsen has ever measured. The ratings provider’s monthly profile of TV use for January shows a 3.7 percent uptick in January compared to December, and total time spent watching TV was the highest in four years, excluding the pandemic lockdown … ....

United States , Kansas City Chiefs , Miami Dolphins , Fool Me Once , New Year , Broadcast Networks , Tv Viewing , Miami Dolphins , Kansas City Chiefs ,

FMCG products: Global research firm Kantar predicts continued decline in demand for FMCG products in India

Kantar, a global research firm, predicts a further decline in demand for daily groceries, essentials, and household products in India over the next few quarters. This projection extends the timeline for volume recovery in the fast-moving consumer goods (FMCG) industry, which experienced a slowdown in the December quarter. In the same quarter, overall volumes expanded by 5.2%, down from 6.9% in the previous quarter, with rural markets growing by 4.8% and urban areas by 5.6%. ....

Mohit Malhotra , South Asia , Fmcg Products , Fmcg Industry , Kk Ramakrishnan ,

The top streamed shows are almost all old. Why?

The most streamed show last year wasn't the latest Netflix reality TV show craze. Nor was it the highly anticipated final season of "Succession" or the debut of "The Last of Us." Not even close. ....

New York , United States , Meghan Markle , Tom Clancy Jack Ryan , Sabrina Romanoff , Ted Lasso , Matthew Perry , New York Times , Gilmore Girls , Greys Anatomy , Reality Tv Show , Meghan Markle ,

Nielsen rolls out CTV measurement for APAC advertisers on YouTube | News

As free ad-supported television (FAST) content on platforms like YouTube continues to grow in Asia-Pacific, Nielsen is expanding its connected TV capabilities across 11 markets. ....

United Kingdom , South Korea , Kate Alessi , Nielsen One , None Ads , Nielsen One Content ,