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Google's interest-based ad experiments show ad spend, click-through rates down slightly

In the first quarter of 2023, a study assessed the performance of interest-based audiences using a mix of privacy-preserving signals. ....

Nicole Farley , Google Display Ads , Google Ads , Search Engine Land , Marine Corps ,

Google implements a new GA4 fractional, cross-channel web conversions feature

The new tracking enhancement could lead to more precise measurements and improved optimization. ....

Nicole Farley , Google Ads , Google Analytics , Search Engine Land , Marine Corps ,

Instagram now allows up to 5 "links in bio"

To use the feature, tap “Edit profile,” then “Links,” then “Add eternal link.” You can then drag and drop the links in the order you want them to appear. ....

Nicole Farley , Mark Zuckerberg , Search Engine Land , Marine Corps ,

Reddit is updating its gender identity and ads policies

Reddit will send private messages to redditors that previously provided their gender to make users aware of this update. ....

Nicole Farley , Reddit Help Center , Search Engine Land , Marine Corps ,

Canadian advertisers now have access to Google vehicle ads

The availability of vehicle ads will extend to additional countries at a future date. ....

United States , Nicole Farley , Google Merchant Center , Vehicle Description Page , Vehicle Mock , Google Merchant Center Help , Search Engine Land , Marine Corps ,