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How big a problem is brands pitching for free ideas?

How big a problem is brands pitching for free ideas?
campaignlive.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignlive.co.uk Daily Mail and Mail on Sunday newspapers.

Nicola Merrifield ,

Doing 'a Barbie' might be hard, but adland needs to turn the tide on lacklustre brand growth

Advertisers' global revenue growth has been low for more than a decade – can replicating Barbie's success change that? ....

Nicola Merrifield ,

VML appoints UK CSO as Anna Vogt changes roles

Newly merged shop also names EMEA chief strategy officer and UK head of strategy. ....

United Kingdom , Nicola Merrifield , Anna Vogt ,

The Campaign review of the year 2023

It was the year of Barbenheimer, Twitter rebranding as X, industrial action, extreme heat warnings, the occasional political meltdown and, in among all that lot, some memorable work and headline-nabbing industry moves. ....

Gurjit Degun , Nicola Merrifield , Matt Barker ,

Work less, do more: designing the four-day week

Four-day weeks. Fad or here to stay? Efficient or inefficient? Silicon Valley-based futurist and author Alex Pang answers all ....

United Kingdom , City Of , Nicola Merrifield , Zone Book Club , Week Global , New Zealand Based , Alex Pang , Work Less ,