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Tshwane museums collaborate in celebrating International Museum Day By Brandstories Share The museums of Tshwane have collaborated to celebrate International Museum Day, which is annually celebrated on 18 May. Every year since 1977, ICOM has organised International Museum Day (IMD), which represents a unique moment for the international museum community. On this day, participating museums plan creative events and activities related to the International Museum Day theme, engage with their public and highlight the importance of the role of museums as institutions that serve society and its development. International Museum Day 2021 will focus on “The Future of Museums: Recover and Reimagine”. This year, museums, their professionals and communities will create, imagine and share new practices of (co-) creation of value, new business models for cultural institutions and innovative solutions for the social, economic and environmental challenges of the present. ....