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Former AFL player Brad Moran has earned a $205 million payday by selling software company CitrusAd he started after his retirement from North Melbourne and Adelaide a decade earler. ....
The recent boom in Brisbane-based tech company success continues as former Adelaide Crow Brad Moran sells CitrusAd to French giant Publicis Groupe. ....
Publicis Groupe acquires Australian-owned company, CitrusAd July 16, 2021 10:20 Publicis Groupe has announced the acquisition of CitrusAd, an Australian software as a service (SaaS) platform that optimises a brand’s marketing performances directly within retailer websites. With more than 50% of its activities in the U.S., CitrusAd is present across 22 countries and six industries. CitrusAd provides its technology to more than 70 major retailers globally. Over 4000 brands are utilising their self-served platform. Publicis Groupe acquires Australian-owned company, CitrusAd In 2023, e-commerce sales for CPG brands will have doubled versus 2019 levels. From C$30 billion annually already, it is set to double in the next 5 years, and will represent one of the biggest channels of CPG media spends in the next few year. ....