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I have no clue. the next day i m at the register, the first hour, and i m getting buried. reporter: thanks to those friends, chappelle s photo went viral, hosek selling more hot dogs in a single day than in weeks prior, and it hasn t slowed down since. we all grew up on hot dogs, and we secretly love hot dogs. one day you try to figure out what will i do and then suddenly to be resurrected, yeah, i d say one man saved the show. good to see you, man. good to see you. every one of our hot dogs is made with love, so the more love we give, the better off we ll be. reporter: morgan chesky, nbc news, norman, oklahoma. you can catch the wild card action on nbc and peacock starting tomorrow. thank you for watching, everyone. i m lester holt. please take care of yourself and each other, good night. ....
Spirals hot dogs and more, you ll find owner scott hosek living his dream. i just wanted to be able to take care of enough people to keep the doors open and make a little bit of money. reporter: his spiral sliced dogs, gourmet creations, just as beloved as the man who serves them. scott is just a great person. i mean, fantastic guy. you can t leave in a bad mood. reporter: hard to believe just a few weeks back, business slowed so much, hosek s dream was dying. when you walked in that day, what s your first thought? i didn t know if i made the right choice. reporter: nick chappelle was confused. the place was dead, but the food amazing and hosek incredibly kind, so he snapped this pic of hosek waiting for customers then told a few friends to swing by. have you ever done anything like this before? not even close. i don t share anything on facebook. i m staring out the window. he takes the picture, ....