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Greentech Media Chronicled Clean Energy Before It Was Cool

, his free weekly newsletter on the rise of clean energy.

When your job involves occasionally illustrating the collapse of companies with a stock image of a skull, there’s a risk that, one day, the skull comes for you.
That day arrived last month, instantly changing us journalists from the chroniclers of corporate demise to the chronicled. The outpouring from long-time readers got me thinking about what it was about Greentech Media that forged such an emotional bond over such wonky subject matter.
From 2007 onward, this publication paid attention to solar, batteries and distributed energy when they were insignificant players in a vast and old-fashioned power industry. Startups that we covered as bootstrapped longshots have since become billion-dollar companies. Others turned billion-dollar valuations into scraps sold off at auction. ....

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Greentech Media Bids Farewell

Greentech Media closes its doors this week. But the energy transformation it’s been chronicling for the past 14 years is just getting started.
Since its 2007 founding, this site you’re on now grew from a slim-staffed startup with a flair for incisive coverage of the then-fledgling solar, smart grid and energy storage industries, to the news arm of a global energy industry research and analysis firm.
Over the course of more than 18,000 articles and countless comments-section conversations, GTM became an unofficial hub of a U.S. clean energy and technology community that has evolved into a mighty and globe-spanning economic force. As a reporter who’s always dreamed of becoming a useful member of society by learning and writing about work that I find both fascinating and essential to the future of humankind, I can’t express how grateful I am to be part of that community. ....

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