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Live streaming in Vietnam growing more popular for agricultural business

Farmers across the country have picked up live-streaming to boost sales amidst the COVID-19 pandemic. ....

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Livestream commerce booms


Livestream commerce booms
Many Vietnamese sellers have been discovering the advantages of livestream-based e-commerce. Photo: Vien Thong
Yen Thu, a 35-year-old clothes vendor in Cau Giay district of Hanoi, told VIR that her sales have increased significantly thanks to taking advantage of livestreaming to sell goods.
“I started working this way last year and during the initial months, sales remained the same,” said Thu. “However, as the pandemic worsened, revenues suddenly skyrocketed, even by 200 per cent on-month. Although the growth rate is no longer enormous, it is still much larger than before using livestreaming, about 40 per cent monthly.”
Thu’s case is one of many that are keen on utilising the function to boost their business. As of the end of last year, Vietnam on average saw about 2.5 million livestream sessions per month – including 70,000-80,000 daily on Facebook and 2,000-3000 on e-commerce platforms with the involvement o ....

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