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Future of Retail 2021

Future of Retail 2021 Table of Contents eMarketer’s 2021 Retail and Ecommerce Forecast No. 1: D2C Brands Riding the Ecommerce Wave Will Encounter Stiffer Competition from Established Brands No. 2: Media and Commerce Will Converge as Checkout Attaches to Shoppable Content No. 3: Click-and-Collect Momentum Will Drive Market Share Gains for Big-Box Retailers No. 4: Grocery Ecommerce Gains Will Evolve from Trial to Habit Formation No. 5: Retail Media Trio Will Disrupt the Duopoly’s Digital Ad Market Dominance No. 6: Premium Subscriptions Will Drive Cross-Channel Loyalty for Leading Retail Brands No. 7: Digital Fitness Will Emerge as a Megatrend, as Aspirational Brands Segue into Consumer Health Market

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