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April 15, 2021 8:30
Steve Jackson and Andy DiLallo’s new creative shop, Milk + Honey United, has revealed its foundation client is Lion’s James Squire.
The independent business was appointed to James Squire account following a competitive pitch process, the agency’s first major pitch. Milk + Honey United will be executing the creative for brand-building campaigns designed to help it fulfil its growth ambitions.
“This marks a significant milestone in our story, we are thrilled to be opening our doors with such a prestigious account led by world class marketers and supported by our purpose built James Squire team. We are excited about playing our part in delivering genuine impact for the Lion business and helping to make James Squire one of Australia’s truly iconic, premium brands,” DiLallo and Jackson said in a statement.
Former Vice heads Alex Light and Matty Graham launch Bowlo Draught
April 15, 2021 11:06
Former Vice Australia commercial director Alex Light and client creative partner Matty Graham have launched Bowlo Draught, a craft brewery intended to aid their local lawn bowls club.
Light and Graham were amongst the staff of Vice who were made redundant in June last year as the network dramatically reduced its numbers in Melbourne and Sydney, and closed the local outpost of its creative agency Virtue completely.
Matty Graham and Alex Light
Speaking to Mumbrella, Light and Graham said they are keen to keep their finger on the pulse of the industry while focusing on their growing beer business.