Media ownership norms also must be made applicable to online news providers. In a rapidly evolving scenario of news convergence, differentiated ownership rules allow for avoidable arbitrage. This is accentuated by the increasing interplay of technology and content in news gathering and dissemination. Fences need to be erected for capital flowing into technology and media as a form of protection against misinformation. The immunity enjoyed by media platforms is enhanced by greater accountability for their content.