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Outdoornews March 17, 2021 Ad Sales As mentioned in past newsletters, the first quarter of the year will be our most challenging due to the show closings and other lost opportunities related to Covid like supply chain issues, Canadian border closings, and more. The team is working hard to get creative in finding new business and approaching clients that, up until now, were not at the top of our prospect lists. A couple examples: Dan Durbin has taken the approach that when you look at our mostly male audience who is in the 45–65-year-old range, our marketing appeal can be very wide. A recent ad you may have seen in the Wisconsin edition is the end result of one of these efforts for Dan. Sinus & Snoring MD has launched their campaign with us looking for potential CPAP prospects. ....