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Mixed martial arts brand Wimp 2 Warrior lands $7.5 million to digitise its gym program

Mixed martial arts brand Wimp 2 Warrior lands $7.5 million to digitise its gym program
Simon Thomsen - July 4, 2021
2 MIN READ
Photo: AdobeStock
Mixed Martial Arts (MMA) program Wimp 2 Warrior has raised $7.5 million to go digital.
The raise was backed by the News Corp Scaleup Media Fund, Mark Bouris, the Smorgon family’s Sandbar Investments, Altor Capital, Shaw & Partners, and Lucerne Investment Partners.
The venture last raised $2 million two years ago from ex-MLC CEO Geoff Lloyd, former Foxtel boss Richard Freudenstein, Village Roadshow’s Graham Burke, and Origin Energy CEO Frank Calabria.
With gyms repeatedly on the frontline of government lockdowns, the business is now hoping its Charles Atlas 2.0 promise to turn mild-mannered blokes into Conor McGregor-level fighting machines can enlist tech to create a greater level of engagement with MMA fans. ....

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Startup funding: Beer delivery, AI upskilling and cancer treatment tech

HowToo co-founders Lisa Vincent and Jenny Barltrop. Source: supplied.
This week it was all blasting off in the Aussie space startup scene, with Gilmour Space securing a huge $61 million cash injection, and startup Spiral Blue launching its space computers into orbit aboard Richard Brandon’s maiden satellite taxi service.
Closer to Earth, we saw student-focused fintech close its equity crowdfunding campaign, pocketing $1.15 million, while hypnosis healthtech startup Mindset Health secured $6.7 million.
There was also yet more new funding made available for early-stage startups, with music business Alberts announcing its $16 million impact fund. Having previously funded artists like AC/DC and Baz Luhrman, the business is now backing the next generation of entrepreneurial rockstars, with a focus on sustainability, mental health and equality as well as those innovating in the music, arts and entertainment sector. ....

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iTWire - Wimp 2 Warrior picks Fleet as CTO

Mixed martial arts (MMA) gym tech company Wimp 2 Warrior (W2W) has hired James Fleet as its first CTO, following an an oversubscribed $7.5 million fun. ....

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