Live Breaking News & Updates on New York Times Wine Club

March 13, 2014Wine clubs are, of course, not the only alternative revenue stream for publishers there’s affiliate revenue, software as a service, build-your-own cookbooks, podcasts, events, spinoffs, money management, the list goes on  but despite the wide range of potential revenue sources made possible by digital distribution, wine clubs have endured. Still, the opening fo these clubs initially created by a lack of general knowledge and access has been narrowing in recent years. Many of today’s avid wine consumers are less interested in being told what to drink or what’s the best and are more inclined to learn how to choose for themselves. Punny exclusive bottles may be less important than bona fide expertise. The idea of wine buying as a skill to be developed rather than a service to be off-loaded applies at a certain income level that matches up well with the model wine club subscriber. ....

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