Gen Z, which is made up of people between the ages of 11 and 26, is the largest and most diverse generation with a spending power of $360 billion and craves diversity and personality in their dining experiences. Unique beverages artisanal lemonades, Cold brew coffee, Boba tea fall under those umbrellas and are no longer niche treats.
Gen Z sipping on craft beverages, less alcohol
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Gen Z sipping on craft beverages, less alcohol
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