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茅台做红酒,高价神话能复制吗?


年轻人之所以偏爱,不只是因为这类酒水度数低。
新兴低度酒口感的多样化、包装的新颖多变,能充分满足年轻人对口感和颜值的消费诉求。
据媒体不完全统计,2020年至今,低度酒赛道已经完成21轮融资,其中,贝瑞甜心、十点一刻、赋比兴酒业、走岂清酿、空卡、马力吨吨等品牌均完成了两三轮融资。
低度酒赛道上,并非都是新锐品牌厮杀,传统酒企同样不想错过。
就像茅台集团也生产啤酒一样,生产低度酒,是自然而然的事情,有一种“我全都要”的架势。只是,作为“白酒一哥”,茅台在布局上有所侧重。
这个“侧重点”,不是低度酒,是葡萄酒。
媒体查询发现,在长期股权投资变化中,茅台集团去年追加投资8950.30万元,全部加码于茅台葡萄酒。另一方面,减少了包括对贵州茅台、酒业发展、电子商务、联营企业� ....

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