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The Atlantic
The Government Needs to Find Big Tech a New Business Model
Facebook and Google want to keep playing three roles: essential infrastructure, publisher, and targeted-ad mogul. That’s impossible.
February 22, 2021
Adam Maida / The Atlantic
Big Tech companies are facing an existential crisis, but they are doing everything they can to resist it and keep things just as they are. Facebook and Google, in particular, want to keep playing three roles: essential infrastructure, publisher, and targeted-ad mogul. They want to be perceived as neutral platforms, while also being perceived as civically responsible, while also maximizing surveillance and the targeting of ads. That’s impossible so the government has to force them to choose a new business model; or, rather, it has to choose for them. ....

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