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The Hermitage Amsterdam Has Settled With A Belgian Magazine That Claimed The Museum Stole Its Brand Identity

The Hermitage Amsterdam Has Settled With A Belgian Magazine That Claimed The Museum Stole Its Brand Identity
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Bruxelles capitaleNoord hollandUnited kingdomUnited statesFrance generalLanguedoc roussillonCity ofSankt peterburgAnnabelle birnieKathleen weytsHermitage museum in stCentre pompidouBritish museumSmithsonian american art museumHermitage museumStates art news

The Hermitage Amsterdam Has Settled With a Belgian Magazine That Claimed the Museum Stole Its Brand Identity

As part of the agreement, the magazine will adopt a new name this September.

Languedoc roussillonUnited statesCity ofUnited kingdomFrance generalSankt peterburgBruxelles capitaleNoord hollandAnnabelle birnieKathleen weytsBritish museumCentre pompidouHermitage museumSmithsonian american art museumHermitage museum in stNetherland hermitage amsterdam

A Belgian Magazine Is Threatening to Sue the Newly Rebranded Hermitage Amsterdam Museum for Cribbing Its Brand Identity

The logo for the H’ART Museum, as the institution will soon be called, looks suspiciously similar to that of HART magazine.

United statesUnited kingdomSaint petersburgSankt peterburgLanguedoc roussillonCity ofFrance generalNoord hollandAnnabelle birnieHermitage museum in stSmithsonian american art museumMuseum onCentre pompidouBritish museumHermitage museumNetherland hermitage amsterdam