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| 14 April 2021 That streaming and the uptake of SVOD services surged since the outbreak of the Covid-19 pandemic is widely known but more details of how people have used such services is emerging and now it would appear, says research from The Diffusion Group (TDG), that co-watching films and TV series has become established behaviour. Prior to 2018, co-watching was more or less the domain of DIY hacks and illegal streams, almost exclusively the domain of bleeding-edge tech adopters, In 2018, the first dedicated co-watching services such as Teleparty (formerly Netflix Watch Party) and Scener launched. As of early 2020, these services were still largely relegated to technophiles. Since March 2020 there has been a rush among major tech-media firms to add co-watching to their feature sets. Instagram moved first in March, and was soon followed by a flood of major streamers including Hulu, Disney+, Amazon Prime Video and Sling TV. This influx of new tools has, says TDG, ac

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