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Badlanders, Knives Out, LifeAfter, and Lost Light. You probably don t know those names but they have something in common: they ve been created by NetEase, the China s second-largest games company (behind Tencent). Established in 1997 by Ding Lei, the company operates in multiple sectors, ranging from online PC and mobile games to advertising services, email services, and e-commerce platforms within the Chinese market. Let s delve deeper into the operations and financial performance of this gaming giant. ....