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'Not afraid of being copied': The Brooklyn Creamery targets Oman with 'guilt-free', vegan ice cream


‘Not afraid of being copied’: The Brooklyn Creamery targets Oman with ‘guilt-free’, vegan ice cream
‘Guilt-free’ ice cream brand The Brooklyn Creamery is churning up its low-calorie range for the Oman market, as it banks on product innovation to meet rising health and wellness trend in the Middle East region.
Having started as an ice cream parlour in US in 2015, The Brooklyn Creamery is manufactured in UAE under private label arrangements with Pure Ice Cream Co, for the Middle East and Asian markets.
Oman is its fifth market after UAE, Saudi Arabia, India and Singapore. The products will be available in Lulu hypermarkets initially before rolling out into Nesto Hypermarkets and Sultan Centre outlets. ....

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