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Why dopamine drives you to do hard things—even without a reward

Why dopamine drives you to do hard things—even without a reward
nationalgeographic.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from nationalgeographic.com Daily Mail and Mail on Sunday newspapers.

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Stanford Medicine study reveals why we value things more when they cost us more

Stanford Medicine study reveals why we value things more when they cost us more
stanford.edu - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from stanford.edu Daily Mail and Mail on Sunday newspapers.

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Stanford study uncovers the neural basis for 'sunk cost' phenomenon

The researchers found that dopamine, the brain chemical associated with pleasure, learning, and habit formation, plays a crucial role in this phenomenon

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New study reveals why we value things more when they cost us more

New study reveals why we value things more when they cost us more
medicalxpress.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from medicalxpress.com Daily Mail and Mail on Sunday newspapers.

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