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Why dopamine drives you to do hard things—even without a reward

Why dopamine drives you to do hard things—even without a reward
nationalgeographic.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from nationalgeographic.com Daily Mail and Mail on Sunday newspapers.

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Stanford Medicine study reveals why we value things more when they cost us more

Stanford Medicine study reveals why we value things more when they cost us more
stanford.edu - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from stanford.edu Daily Mail and Mail on Sunday newspapers.

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Stanford study uncovers the neural basis for sunk cost phenomenon

The researchers found that dopamine, the brain chemical associated with pleasure, learning, and habit formation, plays a crucial role in this phenomenon

Neir eshelStanford medicineBehavioral scienceSunk cost

New study reveals why we value things more when they cost us more

New study reveals why we value things more when they cost us more
medicalxpress.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from medicalxpress.com Daily Mail and Mail on Sunday newspapers.

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Brain & Behavior Research Foundation Honors Innovative

Klerman & Freedman Prizes Awarded to Scientists Advancing Prevention, Diagnosis and Treatment of Mental Health Disorders.

United statesSan franciscoNew yorkStanford universityBoris birmaherGerald klermanMadeline andrewsDanellam hafemanLinden parkesNeir eshelDaniel freedmanJeffrey borensteinRitchie chenUniversity of pittsburgh school medicineKlerman prize for exceptional clinical researchBrain behavior research foundation