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ONeill Vintners & Distillers, Trinchero Family Estates, Shannon ...
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O'Neill Vintners & Distillers Honored With Wine Institute's California Green Medal Leader Award
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Californian wine co acquires Rabble wine brand 6th January, 2021 by Patrick Schmitt
Fast-expanding Californian wine company O’Neill Vintners & Distillers has bought the Rabble wine brand from Paso Robles-based vineyard manager Rob Murray for an undisclosed sum, it was announced yesterday.
Rob Murray’s Rabble wine range has been bought by O’Neill Vintners
Rabble was created by Murray in 2010 as a brand designed to appeal to a younger generation of wine consumers with bright, interactive labels featuring ancient battles inspired by scenes of destruction from the Nuremberg Chronicle of the 1400s.
Murray also employed augmented reality technology in the wine labelling, bringing to life the sieges featured on the labels with movement and sound effects.