new owner of the rocky mountain radio group which includes el puente. with just music i don t think any radio station can survive. it has to be connecting with the community, with people like pauline, she is in the community, in the afternoon, and sharing information about what is going on beyond the music. reporter: her theme resolves around keeping the conversation. light. of course if we have a fire or we have to evacuate, so how can you put this in to my community so they can actually get the message. reporter: el puente may be on to something big. since the pandemic hispanic radio stations have had ratings surges nationwide, and now it is to keep people listening, jamie nationwide, and leary, cbs news, eagle, colorado. duncan: next on the cbs weekend news, music therapy. meet the hospital worker bringing joy to patients through his songs. need long-lastin pray. it doesn t just eliminate odors.