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Emma Parr joined Crawford in Febuary 2020 as Head of Key Clients and was recently promoted to Chief Client Officer, UK & Ireland. Crawford s clients are its lifeblood and Emma s appointment demonstrates Crawford s commitment to being a client-centric business dedicated to helping clients and their customers when they need it most.
One of Emma s standout achievements of the past year was contributing to the roll-out of Crawford s Business Interruption Portal, a digital solution that has helped the insurance market cope with the massive uptick in COVID-related BI claims by automating the majority of claims.
Our goal was to find a solution to help our clients and their customers navigate a complex claim efficiently. We demonstrated flexibility, innovation and speed of delivery to bring the project to the market in less than 16 weeks, end-to-end. ....

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