Experience the future of basketball from NBA All-Star Weekend 2024 in Indianapolis, where cutting-edge technology converges with the sport's excitement. The spotlight is on NB-AI, the NBA's revolutionary artificial intelligence, promising a personalized game-viewing revolution. From the NBA's LED court to Google Pixel Combine, Ticketmaster's arcade, and Puma's interactive experience, major brands are elevating fan engagement. Uncover the strategic moves of Meta, Google, Ticketmaster, and more, shaping the NBA's trajectory into a tech-driven and culturally impactful future.