Stay updated with breaking news from Navigate digital. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
IAB Australia launches affiliate and marketing partnership training mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
by Stephen Chapman Kairos Group has confirmed that it’s looking to expand into Manchester. The company is made up of full service marketing and creative agency, Kairos Media; management agency, Turopium Sports and Entertainment; and media owner, Kyma Media, which reaches more than 300m viewers a month across social media. Based in London, it has started to recruit in Manchester, with 22 hires already. A spokesperson told Prolific North that it does “essentially operate out of both Manchester and London” but hadn’t committed to a physical office space, due to the pandemic. It comes as it prepares for a second season of FIFA Fridays, a creator-led community gaming tournament, which led to a “10x return on investment” for sponsors Pizza Hut and Boost Gaming. ....
The research, which was designed and conducted by the IAB Australia Affiliate Marketing Working Group, involved an industry survey which took place during October and November 2020. Responses were gathered from over 130 advertisers and agencies who operate Affiliate Marketing programmes in Australia. What were the findings? It is great to see that the Affiliate Marketing industry is continuing to grow into a sophisticated and valuable acquisition channel for brands across Australia. It was found that Affiliate marketers invest across a range of monthly budgets. A third (34%) currently spending over $50,000 a month (up from 28% last year). Six in ten respondents had one to five years experience in Affiliate marketing. However, experience is growing with those having over 5 years experience increasing from 22% in 2019 to 30% in 2020. ....