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Packaging Contents: Dairy-free dessert range
Packaging Substrate / Materials: Paper
Freaks of Nature Re-launches as Over The Spoon, with new brand by Robot Food
Free-from pudding brand Freaks of Nature re-launches as Over The Spoon, a delicious dairy-free dessert range. The playful and inclusive brand, created by strategic branding agency Robot Food aims to take the range from the specialist food aisle to the mainstream chiller to go pot-to-pot with dairy counterparts.
Tim Wild, Managing Director, Over The Spoon, says “Following over three years in market and a substantial amount of investment in the existing brand, the biggest challenge for us was acknowledging that we needed to re-invent ourselves to optimise our appeal to this fast changing consumer landscape. We took the leap and the consumer and retailer feedback has been fantastic. Along with a completely fresh brand identity, we have a whole new line-up of tastier products hitting the shelves ....

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