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The National Library Board (NLB) in Singapore has partnered with Japanese lifestyle company MUJI as part of ongoing efforts for the National Reading Movement (NRM) to engage the community and share the love of reading. As part of the partnership, creative partner Ogilvy Singapore was tasked to creat
Japanese lifestyle retail chain Muji is working with Singapore’s National Library Board as part of the National Reading Movement (NRM) campaign to encourage people in the country to share their love of reading.
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