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Top News In Nars Cosmetics Today - Breaking & Trending Today

Trends: Are men really going to adopt make-up habits?

Trends: Are men really going to adopt make-up habits?
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Has Hong Kong boy band Mirror sold out by endorsing so many brands?

Has Hong Kong boy band Mirror sold out by endorsing so many brands?
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Ron Gee Named CEO Shiseido Americas

Ron Gee Named CEO Shiseido Americas
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Nars Cosmetics goes all in on digital

APR 13, 2021
This week, I look at how Nars is translating real-life beauty experiences online, check in on BeautyPie and spotlight yet another review platform moving into e-commerce.
Known for its larger-than-life influencer trips, pop-ups and store experiences, Nars Cosmetics is now betting on immersive digital activations.
Timed to the relaunch of one of its hero complexion products, the Pure Radiant Tinted Moisturizer, Nars has extended its experiential focus to its first virtual store and corresponding digital campaign. The VR store that launched on Friday was made in partnership with VR e-commerce startup Obsess, which has been on a tear in the last year creating online stores for Charlotte Tilbury and Dior. ....

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Virgil Abloh and Trinice McNally Join Forces for I Support Black Women Campaign

Virgil Abloh and Trinice McNally Join Forces for I Support Black Women Campaign
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