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TikTok in APAC: There's more to it than meets the eye


TikTok is more than just a
platform for
“song and dance” – it can also be used effectively by brands for marketing and campaign purposes to grow their business.
With the rising popularity of TikTok in the APAC region, more brands are hopping on the bandwagon and starting to use the social media platform to grow their business. 
While most marketers are only using the short-video platform to drive brand awareness, some brands have started to experiment using TikTok in a more creative way to achieve different marketing objectives.
Learning from some of the most successful TikTok campaigns, we have summarised four effective tactics that brands can leverage to reach and succeed in their marketing goals by using TikTok creatively. ....

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