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Spreading the PEAS & Love: The Craftory Invests $50M in HIPPEAS® Organic Chickpea Snacks


HIPPEAS® Organic Chickpea Snacks has raised $50M from
The Craftory Limited. The Craftory is a revolutionary investment house that is a notably counter-corporate and anti-traditional VC. The brand intends to use the funds to boost innovation, expand production, increase distribution, and amplify its positive impact. The financing consisted of direct investment and secondary purchases of shares from existing HIPPEAS® shareholders, including CAVU Venture Partners.
HIPPEAS Organic Chickpea Snacks
HIPPEAS®, known for its iconic yellow bag with a chickpea smile, debuted in Q2 of 2016 in the US and the UK, with a line of Organic Chickpea Puffs that quickly took over grocery aisles with unprecedented traction. In 2019, the brand launched HIPPEAS® Organic Tortilla Chips, chickpea-based tortilla chips. Both lines are USDA Organic, certified gluten-free, vegan and totally delicious. To date, the brand has secured shelf-space at 50,000 stores such as Starbucks, Whole Foods, ....

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