Live Breaking News & Updates on N Order To Activate The Campaign Measurement Where Advertisers Will Be Able Access Their Tiktok Data On Zefr 39s Brand Safety And Suitability Dashboard Cognition Ai Engine Combines Audio

LOS ANGELES, June 27, 2022 /PRNewswire/ Leading brand suitability company Zefr has expanded its brand safety and brand suitability post-bid measurement solution for in-feed ads on TikTok to advertisers in APAC, after previously being launched in North America (US and Canada), UK, EU (France, Germany, Italy, Poland and Spain), LATAM (Brazil and Mexico) and METAP. This solution will provide advertisers with campaign insights into brand safety and brand suitability for their TikTok campaigns. These insights provide clients with third-party impartial reassurance that their investment is delivered next to content suitable for their brand, protecting brand reputation and mitigating risk. Clients can use these transparency and video-level insights to monitor their campaigns and optimize if needed. "Zefr is thrilled to be expanding our TikTok brand safety and brand suitability measurement product to APAC customers," said Rich Raddon, co-Founder and co-CEO of Zefr. "Accurate an ....

United States , United Kingdom , Andrew Serby , Rich Raddon , Zefr Inc , North America , Inventory Filter , Brand Safety , Brand Suitability , Los Angeles , June 27 , 022 Prnewswire Leading Brand Suitability Company Zefr Has Expanded Its Safety And Post Bid Measurement Solution For In Feed Ads On Tiktok To Advertisers Apac , Fter Previously Being Launched In North America Us And Canada , Eu France , Oland And Spain , Atam Brazil And Mexico Metap This Solution Will Provide Advertisers With Campaign Insights Into Brand Safety Suitability For Their Tiktok Campaigns These Clients Third Party Impartial Reassurance That Investment Is Delivered Next To Content Suitable , Rotecting Brand Reputation And Mitigating Risk Clients Can Use These Transparency Video Level Insights To Monitor Their Campaigns Optimize If Needed Quot Zefr Is Thrilled Be Expanding Our Tiktok Safety Suitability Measurement Product Apac Customers , Uot Said Rich Raddon , O Founder And Co Ceo Of Zefr Quot Accurate Transparent Brand Safety Suitability Measurement Is Critical For The Industry , Nd We 39 Re Thrilled To Work With Tiktok So That Advertisers Can Have Full Transparency Into Their Ad Adjacencies Quot This New Post Bid Brand Safety And Suitability Measurement Product Gives Brands Deeper Insights Campaign Analytics Which Be Mapped Back Each Of The 11 Garm Categories Solution Will Paired 39s Pre Inventory Filter , N Order To Activate The Campaign Measurement Where Advertisers Will Be Able Access Their Tiktok Data On Zefr 39s Brand Safety And Suitability Dashboard Cognition Ai Engine Combines Audio , Nd Video Frame By Analysis With Scaled Human Review And Moderation Backed Years Of Training Data , Efr 39s Machine Learning Approach Goes Far Beyond Just Text And Creator Analysis , Ombining Video Level Analysis With Scaled Moderation Specifically Mapped To The Garm Industry Standards Zefr 39s Tech Stack Was Built For Global Platforms Diverse Languages , S Traditional Approaches To Brand Safety In The Open Web Like Semantics And Keywords Were Insufficient For Highly Dynamic Nuanced World Of Video Contact Andrew Serby , Ndrew Serby Zefr Com Source Inc ,