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Elite distinction celebrates the highest level of excellence and achievement in the field of fragrance creation GENEVA, Sept. 14, 2022 /PRNewswire/ Firmenich, the world's largest privately-owned fragrance and taste company, has appointed three new Master Perfumers. Francois-Raphal Balestra, Wessel-Jan Kos and Haresh Totlani will join Firmenich's most prestigious group of Master Perfumers dedicated to Consumer Fragrances for Beauty and Home Care. They will be joining an exclusive elite of only nine Master Perfumers who have reached the highest level of excellence and achievement in their respective fields, while exhibiting exemplary leadership qualities and a lived commitment to Firmenich's values. "Firmenich's innovation and deep understanding of consumer habits and preferences enables us to deliver market-leading fragrances," Firmenich CEO Gilbert Ghostine said. "What makes us stand out is our perfumers' spark of creative genius. Their mastery make ....
Geneva [Switzerland], August 3 (ANI/PRNewswire): Firmenich has unveiled its newly completed Taste & Beyond Pilot Plant in Anaheim, California, the long-standing home of its West Coast commercial business. The modern facility hosts a full range of capabilities and state-of-the-art equipment specifically designed to enhance collaboration and accelerate speed to market by preparing customers for scaled-up production. The Pilot Plant is an important part of Firmenich's commitment to accelerate diet transformation by empowering brands with the end-to-end capabilities to create enjoyable eating and drinking experiences that are healthier and more sustainable. It was designed to turn around multiple prototypes and create small scale application samples in a short period of time for faster product innovation in all product categories, including savory, beverages and nutrition. California has long been a center of activity within the food & beverage industry and has recently evolved ....