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Athleisure, music, NFTs: Ajay Shetty of Salud Beverages takes an off-beat path to promote his alcobev brand yourstory.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from yourstory.com Daily Mail and Mail on Sunday newspapers.
Share on Salud! The Spanish salud translates into “health”, “wealth”, and “security”, but most commonly means “cheers”. And Bengaluru-based gin and tonic brand Salud aims to bring cheer to your life and augment your lifestyle. Launched in September 2020, at the peak of the COVID-19 pandemic, the lifestyle beverage startup aims to change the way people in India celebrate and consume alcohol. Founder Ajay Shetty says the focus is on gin, a niche category that’s growing rapidly. “We are solving a necessity in a market like India, given the increase in gin drinkers and the fact that demand is picking up,” he says. ....