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SHARE In the same way Christmas adverts create plenty of buzz each year in the UK, making the best Super Bowl commercial has become a bona fide sport in the US. Read More The annual championship game of the National Football League, which takes place this Sunday, is the most-watched television event of the year in the States, and so gives brands the chance to reach a vast audience – as long as they can afford the $5.5 million for a 30-second spot, that is. While some notable brands, namely Budweiser and Coca-Cola, have decided to sit out this year, other first-time advertisers have joined in, particularly those brands that became even more relevant during the coronavirus pandemic and an era of social-distancing. ....