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Spending on food, clothing and homewares resulted in the highest growth of 42 per cent, 38 per cent and 36 per cent respectively.
There was also a 26 per cent increase in transactions and a four per cent increase in basket size.
A typical online customer in Southland shopped nine times per year and spent more than $900 a year on average across all categories, Rei said.
The Covid-19 lockdown last year resulted in an immediate spike in online shopping, lead by health and beauty products, homeware, appliances and electronics, clothing and footwear, and department, he said.
“Online shopping has become the normal way to shop for many Kiwis, and they are buying online more often and across more sectors.” ....

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