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Store strategy: Consumer durables sector better prepared for Covid this time around


April 06, 2021
Companies look to ensure business continuity by de-risking production, logistics; digitisation of service
Having battled Covid-19 over the past year, consumer durables companies say they are now well-prepared to ensure business continuity amid the second wave of the pandemic through initiatives like maintaining higher inventories, digitisation of after-sales services, reactivation of rapid task forces, as well as measures to ensure de-risking of logistics, production, supplies and inventory levels.
Besides, due to factors like pent-up demand, continued work from home, spike in summer temperatures which aid sales of cooling products as well as vaccination drives, consumer durables players told
BusinessLine that they expect good demand. ....

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