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The state of attribution modeling in paid search

Join Alyssa Altman and Andy Orlando from ICON International to uncover methods to measure these complexities without getting bogged down by data that won’t move the needle for your business or clients. ....

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What You Need To Know About Google Analytics Individual Qualification Certification

What You Need To Know About Google Analytics Individual Qualification Certification
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Here's What Happens When You Change Google Ads Attribution Models

Maybe your rep is pressuring you to switch. Maybe your client is questioning your current model.
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But you’re not sure what to expect when you pull the trigger, and you don’t want to make changes that can’t be undone.
Here’s what you need to know about editing Google Ads attribution models so you’re completely prepared to set expectations, clear up misunderstandings and get the most out of your available options.
Changing Models Won’t Affect How Many Conversions Are Recorded in Google Ads
Contrary to a popular misunderstanding, there’s no Google Ads attribution model that will credit more or fewer total conversions to Google Ads than another model. ....

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