Last January, Carlyle paid Rs 2,700 crore to buy a controlling 66% stake in the three-decade-old homegrown brand that gave the buyout fund an entry into a rapidly growing market for wellness products but one that is facing disruption from younger, nimbler, direct-to-consumer (D2C) brands. Founders of VLCC – Vandana and husband Mukesh Luthra who owned 95% of the company prior to the Carlyle deal – retained a 30% stake with the management team holding 4%.
Last January, Carlyle paid Rs 2,700 crore to buy a controlling 66% stake in the three-decade-old homegrown brand that gave the buyout fund an entry into a rapidly growing market for wellness products but one that is facing disruption from younger, nimbler, direct-to-consumer (D2C) brands. Founders of VLCC – Vandana and husband Mukesh Luthra who owned 95% of the company prior to the Carlyle deal – retained a 30% stake with the management team holding 4%.
Vandana Luthra Curls and Curves (VLCC) is a wellness center that she first founded with just Rs 20,000 invested; know how she became a self-made businesswoman.
Vandana Luthra is the founder of multi-crore health and wellness brand Vandana Luthra Curls and Curves (VLCC). She got married to Mukesh Luthra and they together established VLCC as a a beauty and wellness service center in Safdarjung Development Area, New Delhi. Read Business Today visual story to know the journey of the wellness brand VLCC