Boncafe (Thailand) Co., Ltd. Chief Executive Officer Usapun Inteevorawong recently presided over the launch of the newly renovated “Boncafe Flaship Store” under the concept “Next B Journey”. He was joined by Pascal Héritier; Chief Operating Officer, Massimo Zanetti Beverage, Joe Mohan; Group CEO ASEAN & MENA, Boncafe International Pte Ltd., , and Lalana Kongtoranin, the first coffee brand presenter.