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TsukuBlog | To Buy a LUCKY BAG – Or Not To Buy ? – That is the FUKUBUKURO (福袋) question during the first week of the new year!


By Avi Landau
Its always the same quandary, every New Year`s Holiday I`ve spent in Japan. From January 2nd and on for the next few days, as I drift through the shopping malls and department stores (where else can you go when it`s so bitter cold), carried along as if I had no will of my own by the frenetic crowds out for HATSU URI (初売り)- The First Days of Business of the New Year – I find my eye drawn to the prominently displayed cases full of colorful shopping bags. In bold, usually red letters, things such as – KAIUN (開運ー Brings Good Fortune), OTANOSHIMI (お楽しみ – Looking Forward to What`s Inside) and most commonly just FUKUBUKURO (福袋- Lucky Bag), which is what these bags are known as. ....

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