The direct-to-consumer (D2C) brand on Wednesday said it is in advanced discussions with investors for securing Rs 90-100 crore in Series B funding, with ITC infusing Rs 13.5 crore in this.
Mother Sparsh is an ayurvedic and natural personal care start-up with focus on mother and baby care segments. In November 2021, ITC had made its maiden investment in a direct-to-consumer brand after it picked up a 16% stake in Mother Sparsh for ₹20 crore
The D2C brand on Wednesday said it is in advanced discussions with investors for securing Rs 90-100 crore in Series B funding, with ITC infusing Rs 13.5 crore in this.
Best Media Info: The brand said that the objective behind the Series B funding round is to enhance R&D and foster innovation in the critical baby and mom care segment alongside sustained product portfolio diversificat| Marketing News
Traditional FMCG Companies Are Ramping Up Investments In The D2C Space swarajyamag.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from swarajyamag.com Daily Mail and Mail on Sunday newspapers.