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Unilever, Midland Realty, ADA Asia, and Mindshare HK win big at Mob-Ex Awards 2023

Unilever, Midland Realty, ADA Asia, and Mindshare HK win big at Mob-Ex Awards 2023
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#MobexAwards highlights: WINK+ innovates from home during circuit breaker

Details
14 December 2020
WINK+ app was created by SMRT Media, a wholly owned subsidiary of SMRT Commercial, as a digital offering to engage consumers and provide advertisers with a strong solution that provides data through campaign measurability. This year the app took home the bronze award for Most Innovative Use of Mobile Technology at MARKETING-INTERACTIVE s MOBEX 2020 Awards. Given the current COVID-19 climate, this year WINK+ saw a decreases in its app usage rate due to lesser people taking public transport and stepping out.
Quick to evolve, the team decided to launch “WINK+ from Home” to drive long-term customer engagement and retention during the Circuit Breaker period through its innovative use of mobile technology to strengthen its brand position and brand association amongst customers. ....

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