Sacramento Kings and Bigtincan Launch Strategic Partnership
SACRAMENTO, Calif. and WALTHAM, Mass., May 6, 2021 /PRNewswire/
Today, the Sacramento Kings and Bigtincan (ASX:BTH), the global leader in sales enablement automation, announced they have entered into a 3-year strategic partnership. The two leaders in technology innovation are building upon their relationship by way of joint market education campaigns, including Masters of Efficiency, which correlates NBA advanced statistics with Bigtincan s sales efficiency tools and AI-driven approach. The Kings are committed to providing an exceptional fan experience through the use of innovative technology and partnerships, said Sacramento Kings President of Business Operations John Rinehart. For the past six years, Bigtincan s Engagement Hub based on ClearSlide has been a game-changer for multiple sales arms of the Kings by enabling an efficient, effective and engaging sales process.
Today, the Sacramento Kings, in collaboration with Intel Sports, announced the launch of Intel® True View at Golden 1 Center, a continuation of ongoing efforts to push the envelope of innovation and immersive fan experiences. Starting today, fans can access unique video content, including 360-degree highlights and unbounded perspectives of basketball action, via the Sacramento Kings + Golden 1 Center App and team social channels.
“We are excited to bring our fans closer to the game through engaging highlights that place them at the center of the action on the court,” said Kings President of Business Operations John Rinehart. “Through the use of Intel’s advanced technology, fans will have the opportunity to see unique viewpoints and angles, fostering deeper engagement with the team and players.”