More Proof That Owners Love Their Ram 1500s
The 2021 Ram 1500 just drove off with another important award. This one gauges how much owners like and trust their vehicles.
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For more than two decades, IHS Markit has been studying buyer loyalty in the automotive business. Every year, it releases its findings and it appears the 2021 Ram 1500 is one of the big winners. IHS Markit says that the Ram 1500 wins an Automotive Loyalty Award for the fifth year in a row.
Loyalty in the Growing Truck Market
IHS Markit says the Ram 1500 has the highest model loyalty in the Light-Duty Pickup segment. That is an incredible achievement when you see the huge number of light duty trucks that are sold every year. Sales figures show that in 2018, sales of light trucks accounted for about 72 percent of the approximately 17 million light vehicles sold in the United States. That works out to more than 12 million trucks.
Press release content from PR Newswire. The AP news staff was not involved in its creation.
Stellantis Scores Three Automotive Loyalty Award Wins From IHS Markit
March 2, 2021 GMT
Stellantis Scores Three Automotive Loyalty Award Wins from IHS Markit
AUBURN HILLS, Mich., March 2, 2021 /PRNewswire/
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Ram 1500, the no-compromise benchmark for durability, technology, efficiency, performance and convenience, wins an Automotive Loyalty award for the fifth consecutive year
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