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The Drum | US Ad Of The Day: Snoop, Willie Nelson & Martha Stewart 'Light Up America' On 4/20 For Bic

Bic‘s latest campaign will award one lucky stoner sleuth who locates the ‘EZ Reach‘ BIC lighter with merchandise signed by Martha Stewart, Snoop Dogg and Willie Nelson. ....

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BIC blazes campaign and virtual scavenger hunt for 4/20

Marketing news, voices and jobs for industry professionals. Optimized for your mobile phone. ....

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