launched in 2015 to give russian speakingest ownians access to reliable news about their own country and the world. we don t have propaganda. we can make news about corrupted ministers or presidents in our country or politics. many russian journalists can do it. reporter: on friday etv plus reported on the sinking of russia s warship the moskva giving ukraine s claim that its missiles sunk the ship and the more benign russian version that it sank after the fire. since the channel s launched their ratings have made gains but gaining trust is much tougher. many of our viewers are ready to blame us, are ready to judge us because they don t believe us, but we are ready to speak with them. i don t want to judge them. i am ready to wait, i m ready to give those people time to make