<strong>Katie Poppe, CEO of Blue Star Doughnuts, talks about what inspired her to try to sell a gourmet doughnut, how the company weathered the pandemic and what’s next.</strong>
After 13 months of crisis, Blue Star Donuts lives on
Updated 7:46 AM;
Today 6:34 AM
Blue Star Donuts celebrates a pre-pandemic grand opening of its store in Northwest Portland. When the virus hit, the chain s sales went to zero. Thirteen months later, Blue Star is still alive. Dave Killen / staff LC- The OregonainLC- The Oregonain
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When explaining the wreckage caused by the pandemic, Portland doughnut purveyor Katie Poppe trots out the old fable about the cow, the buffalo and the thunderstorm.
The cow, meek and not overly intelligent, runs from the storm, succeeding only in prolonging its time in the soaking rain and lightning.